Domain factors
Domain registration length | Keyword Appears in Top Level Domain | Domain Age |
Exact Match Domain | Domain History | Keyword in Subdomain |
Country TLD extension | Penalized WhoIs Owner | Public vs. Private WhoIs |
page-level factors
Keyword in Title Tag | Keyword Appears in H1 Tag | Keyword in Description Tag |
TF-IDF | Page Loading Speed via HTML | Page Covers Topic In-Depth |
LSI Keywords in Title and Description Tags | Latent Semantic Indexing Keywords in Content (LSI) | Rel=Canonical |
Duplicate Content | Google Hummingbird | Entity Match |
Use of AMP | Keyword Prominence | Historical Page Updates |
The magnitude of Content Updates | Content Recency | Image Optimization |
Syndicated Content | Grammar and Spelling | Outbound Link Theme |
Outbound Link Quality | Keywords in H2, H3 Tags | Content Hidden Behind Tabs |
Helpful “Supplementary Content” | “Hidden” Content on Mobile | Mobile Usability |
Mobile-Friendly Update | Broken Links | Quality of Internal Links Pointing to Page |
Number of Internal Links Pointing to Page | Multimedia | Number of Outbound Links |
Page’s PageRank | Domain Authority | HTML errors/W3C validation |
Affiliate Links | Reading Level | Keyword in URL |
Page Category | Human Editors | URL Path |
URL Path | Too Many Outbound Links | Priority of Page in Sitemap |
Bullets and Numbered Lists | References and Sources | URL String |
Useful Content | Parked Domains | User-Friendly Layout |
Page Age | UX Signals From Other Keywords Page Ranks For | |
Site-level factors
Domain Trust/TrustRank | Contact Us Page | Content Provides Value and Unique Insights |
SSL Certificate | Server Location | Site Uptime |
Presence of Sitemap | Site Updates | Site Architecture |
Breadcrumb Navigation | Duplicate Meta Information On-Site | E-A-T |
YouTube | Mobile-Optimized | Core Web Vitals |
User reviews/Site reputation | Use of Google Analytics and Google Search Console | Site Usability |
Backlink factors
# of Linking Root Domains | Linking Domain Age | Backlink Anchor Text |
# of Linking Pages | # of Links from Separate C-Class IPs | Authority of Linking Page |
Links from .edu or .gov Domains | Alt Tag (for Image Links) | Nofollow Links |
Homepage Authority | Links From Ads | Guest Posts |
Links from Bad Neighborhoods | Links from “Expected” Websites | Links From Competitors |
Authority of Linking Domain | Contextual Links | “Sponsored” or “UGC” Tags |
Diversity of Link Types | Link Location In Content | Country TLD of Referring Domain |
Link Title Attribution | Internal Link Anchor Text | Excessive 301 Redirects to Page |
Positive Link Velocity | Keyword in Title | Page-Level Relevancy |
Linking Domain Relevancy | Link Location on Page | Co-Occurrences |
Linked to as Wikipedia Source | Link from Authority Sites | Links from “Hub” Pages |
Negative Link Velocity | Schema.org Usage | Links from 301 |
Number of Outbound Links on Page | TrustRank of Linking Site | Word Count of Linking Content |
User-Generated Content Links | Reciprocal Links | Natural Link Profile |
Links from Real Sites vs. “Splogs” | Backlink Age | Sitewide Links |
Quality of Linking Content | Forum Links |
User interaction
Organic Click Through Rate for a Keyword | Rank Brain | Bounce Rate |
Organic CTR for All Keywords | Pogo sticking | Repeat Traffic |
Blocked Sites | Dwell Time | Chrome Bookmarks |
Direct Traffic | Number of Comments |
Special google algorithm rules
User Search History | User Browsing History | Query Deserves Diversity |
Query Deserves Freshness | Transactional Searches | Domain Diversity |
DMCA Complaints | “YMYL” Keywords | Safe Search |
Geo-Targeting | Featured Snippets | Local Searches |
Top Stories box | Payday Loans Update | Single Site Results for Brands |
Easter Egg Results | Image Results | Shopping Results |
Brand signals
Brand + Keyword Searches | Branded Searches | Brand Name Anchor Text |
Known Authorship | Official Linkedin Company Page | The site has Twitter Profile with Followers |
Site Has Facebook Page and Likes | Brand Mentions on Top Stories | The legitimacy of Social Media Accounts |
Unlinked Brand Mentions | Brick and Mortar Location |
On-site webspam factors
Redirects | Links to Bad Neighborhoods | Panda Penalty |
Interstitial Popups | Popups or “Distracting Ads” | Ads Above the Fold |
Doorway Pages | Gibberish Content | Site Over-Optimization |
Meta Tag Spamming | IP Address Flagged as Spam | Autogenerated Content |
Excess PageRank Sculpting | Affiliate Sites | Hiding Affiliate Links |
Off-site webspam factors
Low-Quality Directory Links | Hacked Site | Unnatural Links Warning |
Links From Unrelated Websites | Link Profile with High % of Low-Quality Links | Penguin Penalty |
Unnatural Influx of Links | Manual Actions | Links From Article Directories and Press Releases |
Unnatural Link Spike | “Poison” Anchor Text | Links from the Same Class C IP |
Widget Links | Temporary Link Schemes | Reconsideration Request |
Disavow Tool | Google Dance | Google Sandbox |
Selling Links | ||
I must thank you for the efforts you have put in writing this blog. Im hoping to check out the same high-grade blog posts from you in the future as well. In fact, your creative writing abilities has encouraged me to get my own, personal site now 😉