SEO Ranking factors list in 2022

ranking factors

Domain factors

 Domain registration lengthKeyword Appears in Top Level DomainDomain Age
 Exact Match Domain Domain History Keyword in Subdomain
Country TLD extensionPenalized WhoIs OwnerPublic vs. Private WhoIs

page-level factors

Keyword in Title Tag Keyword Appears in H1 TagKeyword in Description Tag
 TF-IDFPage Loading Speed via HTMLPage Covers Topic In-Depth
LSI Keywords in Title and Description TagsLatent Semantic Indexing Keywords in Content (LSI)Rel=Canonical
 Duplicate ContentGoogle HummingbirdEntity Match
Use of AMPKeyword ProminenceHistorical Page Updates
The magnitude of Content UpdatesContent RecencyImage Optimization
Syndicated ContentGrammar and SpellingOutbound Link Theme
Outbound Link QualityKeywords in H2, H3 TagsContent Hidden Behind Tabs
Helpful “Supplementary Content”“Hidden” Content on MobileMobile Usability
Mobile-Friendly UpdateBroken LinksQuality of Internal Links Pointing to Page
Number of Internal Links Pointing to PageMultimediaNumber of Outbound Links
Page’s PageRankDomain AuthorityHTML errors/W3C validation
Affiliate LinksReading LevelKeyword in URL
Page CategoryHuman EditorsURL Path
URL PathToo Many Outbound Links Priority of Page in Sitemap
 Bullets and Numbered ListsReferences and Sources URL String
Useful ContentParked DomainsUser-Friendly Layout
Page AgeUX Signals From Other Keywords Page Ranks For

Site-level factors

Domain Trust/TrustRankContact Us PageContent Provides Value and Unique Insights
SSL CertificateServer LocationSite Uptime
Presence of SitemapSite Updates Site Architecture
Breadcrumb NavigationDuplicate Meta Information On-SiteE-A-T
YouTubeMobile-OptimizedCore Web Vitals
User reviews/Site reputationUse of Google Analytics and Google Search ConsoleSite Usability

Backlink factors

# of Linking Root DomainsLinking Domain AgeBacklink Anchor Text
# of Linking Pages# of Links from Separate C-Class IPsAuthority of Linking Page
Links from .edu or .gov Domains Alt Tag (for Image Links)Nofollow Links
Homepage Authority Links From Ads Guest Posts
Links from Bad Neighborhoods Links from “Expected” Websites Links From Competitors
 Authority of Linking Domain Contextual Links “Sponsored” or “UGC” Tags
 Diversity of Link Types Link Location In ContentCountry TLD of Referring Domain
 Link Title Attribution Internal Link Anchor Text Excessive 301 Redirects to Page
 Positive Link VelocityKeyword in Title Page-Level Relevancy
 Linking Domain Relevancy Link Location on Page Co-Occurrences
 Linked to as Wikipedia Source Link from Authority Sites Links from “Hub” Pages
Negative Link Velocity Schema.org Usage Links from 301
Number of Outbound Links on PageTrustRank of Linking SiteWord Count of Linking Content
 User-Generated Content Links Reciprocal LinksNatural Link Profile
 Links from Real Sites vs. “Splogs” Backlink Age Sitewide Links
 Quality of Linking ContentForum Links

User interaction

Organic Click Through Rate for a Keyword Rank Brain Bounce Rate
Organic CTR for All Keywords Pogo sticking Repeat Traffic
 Blocked Sites Dwell Time Chrome Bookmarks
Direct Traffic Number of Comments

Special google algorithm rules

 User Search History User Browsing HistoryQuery Deserves Diversity
 Query Deserves FreshnessTransactional Searches Domain Diversity
DMCA Complaints “YMYL” Keywords Safe Search
Geo-TargetingFeatured Snippets Local Searches
 Top Stories boxPayday Loans UpdateSingle Site Results for Brands
 Easter Egg Results Image ResultsShopping Results

Brand signals

 Brand + Keyword Searches Branded Searches Brand Name Anchor Text
 Known Authorship Official Linkedin Company PageThe site has Twitter Profile with Followers
 Site Has Facebook Page and LikesBrand Mentions on Top StoriesThe legitimacy of Social Media Accounts
 Unlinked Brand Mentions Brick and Mortar Location

On-site webspam factors

 Redirects Links to Bad Neighborhoods Panda Penalty
 Interstitial PopupsPopups or “Distracting Ads” Ads Above the Fold
Doorway PagesGibberish ContentSite Over-Optimization
Meta Tag SpammingIP Address Flagged as Spam Autogenerated Content
Excess PageRank SculptingAffiliate SitesHiding Affiliate Links

Off-site webspam factors

Low-Quality Directory LinksHacked Site Unnatural Links Warning
Links From Unrelated Websites Link Profile with High % of Low-Quality Links Penguin Penalty
Unnatural Influx of Links Manual Actions Links From Article Directories and Press Releases
Unnatural Link Spike“Poison” Anchor Text Links from the Same Class C IP
 Widget Links Temporary Link Schemes Reconsideration Request
 Disavow Tool Google Dance Google Sandbox
 Selling Links

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